Gain the strategic and business skills needed for a career in sport management
8 weeks, excluding
orientation
6–9 hours per week,
entirely online
Weekly modules,
flexible learning
You’re looking to start a career in the sports industry and want to gain the strategic skills to make this transition
You’re a sports industry professional seeking practical strategies to help drive your organisation towards success
You want to remain relevant in your current role or reinvent yourself by transitioning into the sports industry with clear frameworks and tools for upskilling
You’re looking to leverage your existing sports industry knowledge to start or enhance your own venture
1
An in-depth understanding of the business areas in the sports industry, preparing you for a career in sport management.
2
An awareness of how best to generate revenue from key sources, including merchandising, sales, events, sponsorships and endorsement deals.
3
An understanding of the different opportunities in the sports industry, and knowledge of what a successful business concept in the industry entails.
4
Insights from industry experts and a digital certificate of completion from the George Washington University School of Business.
Lisa Delpy Neirotti
Associate Professor, the George Washington University School of Business
Lisa Delpy Neirotti, Ph.D., is the director of the M.S. in Sport Management program and an associate professor of sport management at the George Washington University School of Business. She has been a professor of sport, event and tourism management at the George Washington University for nearly 30 years. Delpy Neirotti has established a strong academic program at both the undergraduate and graduate level and has helped develop the Sport Philanthropy Certificate, which serves to increase the efficiency and effectiveness of nonprofit organizations using sport for social good. She also serves on the faculty of the International Olympic Committee’s Executive Masters in Sport Organisation Management. Since 1984, she has attended 19 consecutive Olympic Games, five World Cups and hundreds of other major sports events as a consultant, volunteer, researcher or host committee member.
Andrew Demsey
Director, IMG Media North America
Amir Zonozi
President and Co-founder, Zoomph
Doug Nickerson
Director, Business Intelligence & Analytics, Baltimore Orioles
Zain Jafri
Data Scientist, Basketball Strategy & Analytics, Monumental Sports & Entertainment
Michele Powell
SVP, Capital One Arena
Trofym Anderson
Games Learning Manager, International Olympic Committee
Lawrence Hamm
Senior Director of Business Development, Sports and Entertainment, Events DC
Mark Hyman
Professor in the Sport Management Program, the GW School of Business
DeMaurice Smith
Executive Director, NFL Players Association
Nate Nanzer
Head of Competitive, Epic Games
Hisham Shehabi
Co-founder, N3XT Sports
Nancy Hubacher
Vice President, Sales & Marketing, the Washington Redskins
Over the duration of this online course, you’ll work your way through the following modules:
MODULE 1: SPORT MARKETING
Understand how to utilize target marketing and customized campaigns to sell tickets, merchandise, and other items to engage fans and generate revenue.
MODULE 2: SPONSORSHIPS AND ENDORSEMENTS
Learn how to navigate corporate sponsorship and endorsement deals.
MODULE 3: SPORT MEDIA AND COMMUNITY RELATIONS
Explore the various facets of sports media as well as associated strategies and rights.
MODULE 4: SPORT DATA ANALYTICS: ON AND OFF THE PLAYING FIELD
Understand how to use data when making recommendations for play on the field or business off the field.
MODULE 5: SPORT EVENTS AND SPORT TOURISM
Discover what hosting a sport event entails and how to make it successful.
MODULE 6: GOOD GOVERNANCE IN SPORT, AND SPORT LAW
Discover principles of good governance, and why it is important to know and understand sport law.
MODULE 7: THE BUSINESS OF ESPORTS
Explore the eSports landscape, and how it compares to traditional sport.
MODULE 8: SPORT ENTREPRENEURSHIP
Understand what a successful business concept entails, and when to pivot or grow a sport-related product or service.
This GW School of Business online short course is delivered in collaboration with online education provider GetSmarter. Join a growing community of global professionals, and benefit from the opportunity to:
Gain verifiable and relevant competencies and earn invaluable recognition from an international selection of universities, entirely online and in your own time.
Enjoy a personalized, people-mediated online learning experience created to make you feel supported at every step.
Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones.