STRATEGIC COMMUNICATIONS

Develop a strategic approach to communication that reaches and influences the right audience.

Duration

8 weeks, 6-8 hrs/week,
entirely online

Effort

Weekly modules,
flexible learning

Learning Format

A digital certificate of completion
from the Columbian
College at GW

THIS COURSE IS FOR YOU IF:

 

  • You’re a media, marketing or communications professional who recognizes that strategic communication is the key differentiator in persuasive and influential engagement with internal and external stakeholders

  • You want to elevate your written, visual and presentation skills and develop the skills to communicate successfully during times of crisis in order to limit reputational damage

YOU’LL WALK AWAY WITH:

1

A practical strategic communication plan that you can immediately implement in your business.

2

An understanding of how to use data-driven insights for more effective communication strategies.

3

The ability to drive company objectives and gain a competitive advantage with the right messaging for the right audience.

4

An understanding of the key factors of persuasive communication and the use of media strategies for maximum impact.

COURSE OUTLINE

Over the duration of this online short course, you’ll work your way through the following modules:

ORIENTATION MODULE:
Welcome to your Online Campus
MODULE 1:
Communication Goals And Audiences

Understand the importance of establishing clear and measurable goals, and which audiences can realize or block those goals.

MODULE 2:
Persuasion and influence

Explain why strategic communicators should stop informing and start persuading.

MODULE 3:
Framing and agenda-setting

Compare strategies that influence what topics people think about, and how people think about those topics.

MODULE 4:
Media strategies

Describe the strategic value of employing hybrid media within communications.

MODULE 5:
Reputation and crisis management

Explain how communication strategies can be used to promote reputation and prepare for crises.

MODULE 6:
Data-driven insights for communication

Evaluate the strategic value of applying data-driven insights to communications.

MODULE 7:
Strategic visual communication

Design visual communication elements that could be used to enhance the effectiveness of your strategic communication.

MODULE 8:
Compiling a strategic communication plan

Present a strategic communication plan that advances your strategic objectives.

YOUR FACULTY

Peter Loge

Associate Professor, The George Washington University

Loge is an associate professor of media and public affairs at the George Washington University, the founding director of the Project on Ethics in Political Communication, a writer, and a strategic communication consultant.

David Karpf

Associate Professor, The George Washington University

Karpf is an associate professor of media and public affairs at the George Washington University. His work focuses on strategic communication practices of political associations in America, with a particular interest in Internet-related strategies.

AN ONLINE EDUCATION THAT SETS YOU APART

This online short course from the Columbian College of Arts and Sciences at the George Washington University is delivered in collaboration with online education provider, GetSmarter. Join a growing community of global professionals who have already benefited from the opportunity to:

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Gain verifiable and relevant competencies and earn invaluable recognition from an international selection of universities, entirely online and in your own time

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Enjoy a personalized, people-mediated online learning experience created to make you feel supported at every step

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Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones

GET MORE INFORMATION

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